The SWAN Style Guide contains our logos, colors, fonts, and guidelines to create useful, usable web content.
In this section
Logos, Colors, & Typography
The SWAN visual identity is a flexible system that helps you to communicate clearly while building visual consistency and ensuring accessibility and usability of everything we create.
Promotional Graphics
You can use these marketing graphics to share SWAN supported services with your patrons.
Content Principles
Follow these principles to ensure your web content and documentation are accessible and usable.
Page Elements
General editing priciples and tips for all pages, including how to add a title, headings and subheadings, links, buttons, and lists.
Grammar & Mechanics
Follow these general tips on grammar, acronyms, commas, etc.
Terms List
Check this list for SWAN-specific terms. If a word isn't on this list, check AP Style.
Planning Technical Writing
Follow these steps to create useful documentation. Adapted from Technical Writing for Business People, by Carrie Marshall.
Writing & Style Resources
Use the following resources to help you with writing documentation for the web.